Ruben Hernandez

The cerveza report

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beer-glassCerveza is big business in Arizona

According to a 2013 report by the National Beer Wholesalers Association, beer distribution in Arizona contributes more than $1.1 billion annually to the local economy, and accounts for more than $242 million in federal, state and local taxes.  

“Stay thirsty, my friends”

MIM-ImageThe police often question him, just because they find him interesting. His blood smells like cologne; his beard alone has experienced more than a lesser man’s entire body; he has arm-wrestled Fidel Castro; at museums he’s allowed to touch the art; AND, he doesn’t stick with just flour or corn …

He’s “The Most Interesting Man in the World.” The Dos Equis’ “brand ambassador” with the sexy deep voice is portrayed by Jonathan Goldsmith (a self-described Russian Jew from the Bronx) and voiced-over by Will Lyman, narrator of the PBS series Frontline. Goldsmith draws inspiration for his character from his friend, Fernando Lamas (an Argentinean actor typecast as a “Latin lover” in Hollywood movies of the 1950s and 60s; also father to Lorenzo Lamas).

Most unique beer can

budweiser-bowtie-can-930x1769Budweiser announced the launch of a new, bowtie-shaped aluminum can that mirrors the brand’s logo. Starting May 6, 2013, Bud aficionados will find the special can, sold only in 8-packs, on store shelves nationwide. In a company-issued press release, Anheuser-Busch InBev, the world’s largest brewer, announced that this new design is an addition to, not a replacement for, the traditional Budweiser can. Through April, 2013, the company had already produced 18 million bow-tie cans!

Beer lovers can see for themselves the new bowtie-shaped can when it becomes available in the special 8-pack nationwide beginning May 6. Good news for those watching their waistlines – the new can holds 11.3 ounces instead of 12 ounces like the traditional Budweiser can; that’s 8.5 fewer calories, amigos.

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