Features

 latinopm

Gaining ground?

Gaining ground?

By Victoria Sweeney Hispanic business owners are making progress in capturing government and private contracts in Arizona but more work needs to be done to level the playing field, experts say. “The majority of business owners in Arizona are Latinos and they should be getting the majority of contracts,” says Loui Olivas, assistant vice president […]

 latinopm

Licensing products must fit Super Bowl ‘gold standard’

Licensing products must fit Super Bowl ‘gold standard’

By Nicole Greason Put on your thinking caps, local manufacturing business owners. You could get in on the Super Bowl 2008 product licensing action, if you can come up with an idea for the right product that interests the National Football League. The National Football League will accept ideas from Arizona businesses for products that […]

 latinopm

Are you in the game?

By Israel Torres Super Bowl XLII in Glendale is less than 10 months away.  Is your business going to capture a segment of the millions of dollars of state and consumer spending?  In Arizona, chances are many Latino businesses are able to provide the goods and services demanded by the NFL’s premier event. However, just […]

 latinopm

25 Latinos to watch

25 Latinos to watch

By Israel Torres Our community is blessed with countless individuals who make a difference in people’s lives each and every day. They have different backgrounds and cultures. They have varying philosophical foundations, diverse spheres of influence, and numerous ways they contribute to our community. Yet, through all these differences, the tie that binds these leaders […]

 latinopm

Nogales postcard

Nogales postcard

By Sacha Feinman “Bajale buey!” the man shouted from atop his post, not 200 feet from where we stood. The red hoodie concealed his eyes; it was impossible to know whether he was talking to us or an unseen friend on the other side of the wall. “Bajale buey, ahorita!” he shouted again. If he […]

 Ruben Hernandez

The New West

The New West

Marie Lopez was born in a migrant camp on Goodyear Farms in the West Valley in 1957. Five farm worker camps for Mexican American laborers were created in 1917 by the Goodyear Tire & Rubber Company in the area of the Valley now named Litchfield Park. Lopez’s early memories were of hundreds of members of […]

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No place like Home

No place like Home

Magical arts José and Virginia Cárdenas, Chandler By Anita Mabante Leach Chandler homeowner Virginia Cárdenas still sees the location of her home as “a magical spot.” She and husband José Cárdenas, host of KAET’s Horizonte and chairman of Lewis & Roca law firm, bought their home (then 2,950 square feet) in 1986. Set in a 20-acre […]

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Getting Physical

Getting Physical

When we hear the word “fitness,” images of treadmills and weight lifting machines may spring to mind. But there are many who find physical fitness in other types of exercise – salsa dancing, shooting hoops or flying off a mountain’s edge. The five Latino athletes showcased here redefine fitness in a broader sense and offer great inspiration to those who […]

 Julie Amparano

Promises, promises

Promises, promises

So you’ve eaten too many tamales this season, drank one too many cervezas, and blown through your savings on those must-have gifts. With the holidays officially over,  people are wondering how to make amends for all that overeating, overspending and overworking. It’s time to lay bare your New Year’s Resolution. Each year, millions of Americans […]

 latinopm

Cumbia-ing the calories away

Cumbia-ing the calories away

By Anita Mabante Leach “You don’t even realize you’re working out!” Mesa fitness instructor Vanessa Lupercio is so charged up about Zumba, a Latin music-based workout, nearly everything she says about it is punctuated with an exclamation point. For those who attend her weekly classes, that enthusiasm is part of the natural high they get […]