Cox promotes del Castillo
Ixchel del Castillo, until recently multicultural marketing specialist for Cox Communications in Arizona, has been promoted to Hispanic marketing manager. In her new role, del Castillo will oversee the planning and execution of Hispanic strategic, culturally-relevant marketing plans for all Cox markets nationwide, as well as the planning and development of consumer acquisition and retention programs, marketing campaigns, and communication strategies. This role is part of Cox’ newly-created national Hispanic Marketing Center of Excellence, a team solely dedicated to support Hispanic marketing initiatives for Cox markets across the U.S. In her previous role, del Castillo supported acquisitions and retention programs for the Phoenix metro area and southern Arizona.