Toyota entrepreneur of the month
David Farca created his business, Touch of History, in 1997 with a lofty goal in mind: to become the “most renowned source of fine furniture, architectural, and design services in the Southwestern United States.”
Born in Mexico City, Farca came to Phoenix a decade ago. He had sold a medical equipment company in his native city. His entrepreneurial spirit was lured by the booming growth in the Valley and the tremendous potential for his new business.
The vision for his new business sprung from the passion he and his wife had for buying fine furnishings and richly decorating their own home, Farca says.
“We treat the customer like we would like to be treated when we’re buying furniture ourselves,” he says.
Touch of History has focused on offering services in the areas of fine furnishings, interior design, architecture (details such as fireplaces and elegant columns), and consulting with developers.
Currently, Farca has a staff of 30 employees, including architects and designers in four cities and two countries, the U.S. and Mexico. He says his next business move is to open a showroom in Las Vegas, Nev.
“We focused on high-end Mexican furnishings you couldn’t find in the North American market,” he says.
Since then his business has expanded across the border into Mexico, particularly with resort and condo developers in coastal cities. One of the resorts his company has completely furnished is the Esperanza Resort in Cabo San Lucas.
Another interesting angle Farca is developing is the service of “turnkey” vacations home packages. He says Americans buying property for homes along Mexican beaches use this service.
The vacation package includes furniture and home collections geared to entertaining guests, such as linens, dishes, and a complete home theater.
The secret of his success, Farca says, has been the “strong ethical and moral values” on which he and his employees operate his company.
“Too many lack those values in this industry,” he says. “We value honesty and fairness.”
Touch of History
15330 N. Hayden Road, Ste. 115,