Outpacing the competition
Company founded: 1989
Professional background: Masters of Architecture, School of Architecture, National University of Tucuman, Argentina
Career highlights: Four Awards of Excellence from the American Society of Interior Designers, Arizona-North Chapter; having work published in the books, Spectacular Homes of the Southwest and Decorative Hardware; making the cover of Kitchens and Baths magazine; being featured in numerous articles in local magazines and on more than 50 TV programs, including appearances on Sonoran Living, Arizona Midday and Cool House.
Elevator pitch: I am an interior designer who was trained as an architect, which makes me particularly well suited for remodeling as well as new construction work. I had a solid education in style that is reflected in my varied portfolio; I feel as confident designing contemporary interiors as I do traditional ones. This stylistic versatility combined with my architectural knowledge gives me an edge over others professionals with less training and stylistic diversity. I also work as a real estate consultant, helping buyers and their agents visualize the possibilities of a prospective purchase, making sure it will suit their lifestyle and taste. I am considered one of the most well-rounded and better trained interior designers in the Valley. I have done work all over the state of Arizona, and in California, Hawaii, Idaho, Oregon, Washington D.C., Puerto Vallarta, Buenos Aires and Barcelona.
Most challenging aspect of being a small business owner: Addressing marketing issues and client relations while producing award-winning designs.
Business goals for 2012: To continue growing my business and producing outstanding interior design.
Best business advice you have received: “Pace your growth.”
If you could do it all over again, what you would do differently? I would take bigger risks – which probably contradicts the best advice I received!