LPM Staff

In the ring

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Founded: February 2011

Elevator pitch: Face II Face Events produces, markets and promotes professional boxing events. Our mission is to bring quality, professional boxing events back to Arizona. We provide fans the opportunity to see local favorites, rising prospects and top amateurs in Arizona. We will always pride ourselves on maintaining quality, style and class, not only to the event itself but also to every fighter involved.

What prompted you to start your own business? I started watching boxing with my dad when I was a little girl and fell in love with the sport. I moved here in 2005, and that was when boxing took a dive in Arizona. I was missing the action. I went to a couple boxing events, but I felt the production value of shows was mediocre and the fights very one-sided. 

Thankfully, I met a boxer who was getting ready to turn pro and I started managing him in 2009. I got to see a lot behind the scenes; how the fighters were used and taken advantage of, how contracts would change last minute, and how shows would cancel on short notice. That is when I realized I would be a much better promoter than manager.

Company you admire: Hands down, Oprah Winfrey’s empire Harpo, Inc. She is so powerful yet so charitable and compassionate. She is a pioneer and truly an inspiration.

Inspirational book: Hit Me with Your Best Shot by Jackie Kallen, the First Lady of boxing. 

Advice to others wanting to open their own business: Have integrity. It defines your character. I may not be a boxing expert, but I know good business and I know that it is always best to be honest and treat people fairly. Also, organize your business to position it for a growth rate that you can handle. 

The future: I want to continue bringing quality boxing shows to Arizona, discover new talent along the way and continue energizing boxing fans. Next up is Friday Night Fights 4 in Tucson, Arizona, at the Desert Diamond Casino on March 16, 2012!

Most challenging aspect of being a business owner: I am a double minority, so I have extra hurdles to overcome. The boxing business has been a man’s world for many years and it is ruthless and brutal … I’ve had to overcome sexism, learn how to bob and weave from negativity, avoid low blows such as lies and rumors, and roll with the punches. I’ve been called names, let down, put down and knocked down, but I’m still standing proud and ready to take the next punch.

Two lessons I have learned: I can’t please everyone and I will never be liked by everyone. I just take the high road, keep a positive attitude, conduct myself professionally, stay persistent and stay true to who I am.

Company info and website: facetofaceevents.net  

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