LPM Staff

G stands for goodwill

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Photo by Charles Sanderson

Elevator pitch: ShopDevious.com is an upscale resale boutique, beauty supply shop, custom anime wig design den and small business center offering $40 flat-rate computer repair, and trades and barters for clothes, accessories and shoes for women and men.

Founded: 2007

Highlights: Founded Devious Wigs & Things LLC in 1998; received the 2004 AriZoni Award for Theater Excellence in Hair; created the Bag Lady Program; small business marketing coach.

Education: California State University, Fullerton; Phoenix College

What makes your business unique? We help people save money in business, offer trade and barter, as well as affordable computer repair and website creation. We want to nurture Arizona small businesses while helping our local economy.

What prompted you to start your own business? I have always been an entrepreneur at heart, but one day when I was treated unfairly by a wig shop owner (I was shopping for a wig after donating my hair to Locks of Love), I decided to open up a boutique with the mission to treat people fairly, no matter their story or appearance, and to help them dress and feel better about themselves.

In one word, your life as an entrepreneur: Jubilation!

Company you admire: Goodwill, because they are putting people to work!

Three qualities of a successful entrepreneur: Tenacity, follow-through and out-of-the-box thinking.

Book of inspiration: The Seven Habits of Highly Effective People by Stephen R. Covey.

Historical figure you would like to meet: Edgar J. Helms, the founder and creator of Goodwill.

Best advice you have received: Follow your heart and everything else will follow.

Favorite aspect of owning a business: Networking and helping my fellow small business owner.

Important milestone: The shop is about to hit its 13th anniversary!

If I could do it all over again … I would have kept better organization of my business card collection.

Future plan: To open another boutique near the ASU campus in downtown Phoenix.

Biggest business challenge: Getting the word out!

1229 NW Grand Avenue
Phoenix, Arizona 85007

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