Filling needs, satisfying ambitions
Founded: July, 2011
Elevator pitch: Words & Health, LLC, is a bilingual nutrition, wellness and health communication business that provides services to the community, health care professionals and organizations by “speaking the language” of the Hispanic health market.
Career highlights: I’m a bilingual nutritionist who has empowered patients, students, clients and employees to be passionate and faithful about their own food heritage while learning healthy eating habits.
I grew up in Buenos Aires, Argentina, where I obtained a Bachelor of Science in Nutrition from the University of Buenos Aires. I also hold a Master of Science degree in Nutrition from Rosalind University, Chicago, Ill., and an MBA (with a Marketing concentration) from Keller Graduate School of Management. I came to Arizona in 2000 to work as a bilingual nutritionist for a community health center. I quickly moved up the career ladder, becoming a coordinator and then director, focusing on public health and community nutrition. For 11 years, I’ve worked for the same organization, gaining experience with state and federal grants for nutrition programs.
How did you decide to start your business? As a manager for a community health center, I had a very hard time hiring bilingual nutritionists and dietitians to educate the Hispanic community. I realized that there was a shortage of bilingual health professionals, as well as a shortage of health-related print material. I decided to fill these needs in the Hispanic community by combining my bilingual health background with my creativity.
Other company you admire most and why? I admire every company that started with just a small idea and no money, faced many challenges along the way, yet made it to the top – such as Microsoft.
Best advice you have received: Try, try … till you succeed. Success means persevering and jumping through a lot of hoops. Be confident that when one door closes, another will open up.
Favorite aspect of owning a small business: The independence and freedom to experiment and not be rejected for having new ideas, as crazy as they may seem.
Business goals for 2012: I would like to have my own nutrition radio and television show.
Important business milestone: I just launched my new website with a lot of free information from many sources and I’ve just written my first bilingual e-book.