LPM Staff

Embellish in a good way

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Photo by Charles Sanderson

Elevator pitch: Salon Embellish+Wellness Studio provides all your beauty and wellness needs from head to toe – we like to say affordable luxury! The salon and studio provide all services using AVEDA products and education from stylist to guests, provider to patient. We founded Embellish in 2009 and now have 17 employees. Geoffrey, massage therapist: What makes my business great is knowing how to bring relief, comfort and wellness to the mind and body through the power of touch. Dionna, hair stylist: What makes my business great is the passion and love that I have for what I do! I love education, keeping up with the latest fashion and trends and executing both to my team of stylists and guests.

Résumé highlights: Geoff: Continuous education with AVEDA and various modalities; in the medical field 12-plus years at John C. Lincoln Hospital. Dionna: Educated for six-plus years specializing in hair shows, cutting and coloring; fashion show co-chair for Hispanic Women’s Conference; showcased hair trends and makeovers on 3TV Good Day Arizona; participated in fashion show for Free Arts of Arizona; styled celebrities’ hair for Phoenix Fashion Week 2010.  

What makes your business unique? We are a place full of love and passion for what we do! Not to mention we all work as a team – or I should say, we are family! 

What prompted you to start your own business? Many negative things were happening at the end of 2008, including the failed economy, but a very wise and successful businessman said to me, “Always do the opposite of what everyone else is doing.” That led us to where we are today! 

In one word, your life as an entrepreneur: Busy!

To be successful in business, you need … As Larry Fitzgerald puts it, “Faith, focus, finish.”

Books of inspiration: Geoff and I are both inspired daily by the Bible, and I would add Vidal: The Autobiography.

Historical figure you woubld like to meet: Geoff: Franklin D. Roosevelt; Dionna: Vidal Sassoon.

Favorite aspect of owning a small business: It’s a constant challenge. 

If you could do it all over again, what you would do differently? Nothing. Why look back? Look ahead and make each day better. 

Advice to emergent entrepreneurs: Do it! Be open minded, but with caution. Take baby steps and grow …

Plans for the future: The Wellness Studio was our future until April 1, 2011. Now to make it grow in success!  

Economic adjustments: Simplify, simplify, simplify! We must lead a simple lifestyle in order to have enough time for our children, energy to serve others and money to pay for our needs. Then once those things are met, it’s time to play!   

Salon Embellish+Wellness Studio
3508 N. 7th Street, Suite 105
Phoenix, Arizona 85014

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