Childhood memories are key to the business model
Career highlights: Awards and good press are always happy news, but some of my favorite highlights come from our mobile events. Aside from festivals and corporate events, we’ve done several weddings, which are always special because we are able to be a part of such an important day. A recent wedding served our paletas in place of a traditional cake; that just made me smile!
Elevator pitch: Our customers cool down with fresh, seasonal ice- and cream-pops. We use simple “from scratch” recipes that deliver the freshest dessert experience possible. With classic Mexican flavors and newly invented flavors, Paletas Betty is my way of sharing the happiness I experienced as a child growing up with paletas.
Important business milestones: Our original store in Chandler was designed to test the market and determine if the business concept could succeed in a saturated market. Opening the doors to our second store in Tempe validated a lot of hard work from our entire team.
Business goals for 2012: Our aim in 2011 was to expand our geographic market via a second store. In 2012, we are focusing on increasing our presence in our existing markets by doing more community events and forming strategic partnerships.
Best business advice you have received: “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.”
If you could do it all over again, what you would do differently? From a business perspective, I think we underestimated the seasonality of our industry. I think we could have done a better job aligning our milestones and efforts with cyclical ups and downs.
Locations: 96 W. Boston St., Suite 100, Downtown Chandler, and 425 S. Mill Ave., Suite 109, Downtown Tempe.