Jonathan J. Higuera

Phoenix chapter of LATISM holds first meeting

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Latinos’ embrace of social media is evident in the growth of the group, Latinos in Social Media, which goes by the acronym, LATISM. The national group has more than 140,000 members in its network and now has a Phoenix chapter.

Pretty amazing when one considers the group started with a single tweet in 2009 asking, “Where are the other Hispanics?”

The local chapter, which has been in formation since last December, is headed by local artist and multicultural marketing professional, Joe Ray. The group’s co-director is Eric Diaz, principal of the marketing firm, DK Web Consulting.

LATISM’s Phoenix chapter met in May at The Lost Leaf in central Phoenix. Speakers discussed the role of social media in the upcoming political campaigns and received updates from members of the Arizona DREAM Act Coalition.

If you are wondering why the group even called for a traditional meeting, don’t be so quick to react. The whole event was covered through Twitter.

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