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Estamos Unidos

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Winning design for Latino museum campaign. Image Courtesy of Museum of the American Latino

The Friends of the National Museum of the American Latino (FRIENDS), a nonprofit group dedicated to advancing the creation of a Smithsonian-affiliated museum in Washington, D.C., announced the winner of its 2012 Campaign Design Contest. 

Luis Fitch and Salome Castro (of UNO Branding of Minneapolis, MN) submitted the winning entry, entitled Estamos Unidos, a visual representation of the weaving of Latino culture in the U.S.

The design will be officially unveiled at the National Council of La Raza’s annual conference in Las Vegas, Nevada, on July 8, 2012, and will be used in awareness and fundraising efforts throughout the year.

The Smithsonian American Latino Museum Act was introduced by Senator Bob Menendez (D-N.J.) and co-sponsored by 17 others, including Harry Reid (D-Nev.) and Marco Rubio (R-Fla.), in the U.S. Senate. Representatives Xavier Becerra (D-Calif.) and Ileana Ros-Lehtinen (R-Fla.) introduced it in the U.S. House of Representatives. The bill designates a location for the museum on the national mall and establishes an 18-month planning and research period to create a fundraising and construction plan.  

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